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Timing Across the Season

How the year shapes when each part of the plan happens

This supports my priorities and the risks and opportunities above. It's how I'd read the business across the year. I've assumed a season of slow growth in January and February, heavy growth March to May, no growth in June and July, peak from August to November, and a wind-down into the Christmas break in December. The units and dollar figures are illustrative only and would be replaced with the client's own numbers.

The season

Slow growthJan Feb
Heavy growthMar Apr May
DeadJun Jul
PeakAug Sep Oct Nov
Wind-down (assumed)Dec
Business ROIC (year)
22.3%
NOPAT over average invested capital
Peak ROIC (Aug to Nov)
43%
annualised, average of the four months
Dead months (Jun, Jul)
−$95k
NOPAT: crews and plant still cost money
On-time in peak
85%
against 97% in quiet months

Return on invested capital by month

Whole business, annualised. Blue is a positive return, red is a loss month. Shading shows the season.

−20%0%20%40%JanFebMarAprMayJunJulAugSepOctNovDec47%−24%

ROIC per unit, by month

UnitJanFebMarAprMayJunJulAugSepOctNovDec
Season
Construction crew 18%14%27%33%28%−22%−25%37%44%47%43%2%
Construction crew 23%8%22%27%23%−26%−30%31%38%41%37%−3%
Renovation crew11%17%32%39%33%−19%−23%43%51%55%50%5%
Maintenance crew23%27%38%43%39%2%0%46%53%56%52%19%

Colour: red is a loss month, grey is about break-even, deeper blue is a higher return. Values are annualised ROIC for that month.

ROIC per unit, full year

Maintenance crew33.7%Renovation crew26.7%Construction crew 122.2%Construction crew 216.8%

Maintenance crew returns the most on its capital because it carries the least plant and its work holds up through the quiet months. Construction crew 2 has 3 loss months: it's the most exposed to the season.

Service efficiency by month

Crew utilisation (billable share of paid hours) On-time completion
20%40%60%80%100%UtilisationOn-timeJanFebMarAprMayJunJulAugSepOctNovDec
Show the monthly numbers
MonthSeasonActivityRevenueNOPATROIC (ann.)UtilisationOn-time
JanSlow growth0.70$500k$21k8.6%60%97%
FebSlow growth0.78$551k$35k13.8%66%97%
MarHeavy growth1.00$690k$72k27.2%82%97%
AprHeavy growth1.10$753k$89k32.8%90%93%
MayHeavy growth1.02$703k$75k28.4%84%96%
JunDead0.32$260k−$44k−20.2%34%97%
JulDead0.28$234k−$51k−23.6%31%97%
AugPeak1.18$804k$103k37.1%94%90%
SepPeak1.32$893k$127k44.1%95%84%
OctPeak1.38$931k$137k47.0%95%81%
NovPeak1.30$880k$123k43.2%95%85%
DecWind-down (assumed)0.62$449k$7k3.0%54%97%

What this tells me, and how it shapes the plan

Level 1 Peak, August to November

Highest return and full crews, but on-time completion drops to about 81% as crews are stretched. This is when the existing mandates are most at risk, so it's the wrong time for any change. All effort goes into delivery, variations and invoicing.

Level 1Level 2 Slow growth, January and February

Carry-over work from peak gets completed and the cash from peak gets collected. With activity at about 70 to 80% of an average month, this is the right window to bring in the Level 2 controls without getting in the way of the crews.

Level 2 Heavy growth, March to May

Strong work and a second chance to fill the pipeline. This is when I'd sit down with the general manager on capacity: what's already committed for August, what we can still take on, and when we'd need to hire in plant or labour.

Level 3 Dead months, June and July

Fixed costs keep running, so the business makes a loss on most units. It's also the least disruptive time for any Level 3 change: systems, training, plant servicing, ticket renewals and structure. If the owner and general manager decide to make a change, this is the window to do it in.

Starting in late November or December, a 30-day engagement covers the tail of peak and sets things up for the January and February slow period. That lines up with the plan: complete the existing mandates, collect the cash, put the light controls in before March, and have the Level 3 options ready to decide on well ahead of June.
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